The second twebinar with it’s new more interactive format was a hit with the large crowd that attended. 1100 tweets in a two hour time frame made for some fast-paced discussion on the impact social media is having on brand ownership.
But being that its summer we know some of you unfortunately couldn’t attend. Here is a link to the second Twebinar on “Who really owns your brand?”. Unfortunately we had a few technical difficulties recording the live sections so you’ll only be able to experience audio in those parts. Here’s the link. And in case you missed the first Twebinar on “Doing Business in Social Media”, here is the archived video from that event in June. Please note that you’ll need to grab the video timeline and move it to the 5 minute mark to have it start from the true beginning of the presentation.
Again, thanks to host Chris Brogan, CrossTech Media, all of our social media speakers including our two live guests Richard Binhammer from Dell and Mike Manuel from Voce Communications, and to all of you for making it a great event. Don’t forget to sign up to the the last one this summer on August 19 at 2pm EDT. See you then.
Upcoming Twebinar Details
Title: "The Importance of Listening" Date: Tuesday, August 19th, 2008 Time: 2:00 PM EDT
We explore what listening really means in terms of social media. We’ll understand what benefits come from listening for customer issues and concerns and the type of response consumers are now expecting to get. We’ll take a look at the best practices of social media outreach and the differences between old PR and PR 2.0. We’ll examine the advantages of looking for the “point of need” and the benefits a company can reap from looking for it continually. It’s an hour of how listening to the social media channel is changing the way people are working, companies are building products, marketers are marketing and PR pros are reaching out.
Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he’s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors.
Chris speaks at several conferences and for private organizations, bridging business-minded people with technology concepts and helping tech-centric types understand the business implications of their efforts. For more on his speaking, check out http://chrisbrogan.com/connect
Chris blogs, writes articles, and makes media of all kinds at chrisbrogan.com. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.
Brogan is cofounder of the PodCamp unconference series (with Christopher S. Penn), exploring the use of new media community tools to extend relationships and build value. There have been over 40 PodCamps all over the world, including Sweden, South Africa, and Australia.
Chris’s current role is Vice President of Strategy & Technology at CrossTech Media. He specializes in providing information and services to business customers around their Technology and Social Media needs.
David is the Vice President of Marketing at Radian6, the social media monitoring solution company. David began his career in technology marketing with one of Canada’s regional phone companies. He then went on to work with a number of tech startups in the interactive advertising and video over IP spaces.
Before Radian6, David was a partner and Vice President of Marketing Strategy with one of the region’s fastest growing PR firms, Revolution Strategy. David’s focus at Radian6 is building the firm’s brand internationally with PR and advertising professionals through the use of social media monitoring, outreach and engagement. David also blogs at TweetPR.
A twebinar is a webinar and Twitter mash-up where conversations take place in real-time before, during and after the webinar, on Twitter.
How Does a Twebinar Work?
It’s easy. Just follow the steps below:
Sign-up for a webinar on a topic that interests you.
On the day of the webinar, watch the presentation from your computer and receive information visually and verbally from the presenter(s).
During the webinar, a parallel conversation takes place as participants comment, ask questions, and/or discuss the webinar series on Twitter. Follow the webinar participants on Twitter and join the conversation.
Gather ideas and/or resources from a community of people with interests that are similar to yours.
Follow @twebinars, @chrisbrogan, @davidalston and speakers from our twebinar (all of the speaker’s twitter addresses are included in their bios on the right hand side of this page)
Join the virtual conversation and you will be part of the large PR and marketing community on Twitter. When the webinar ends, you will still be able to benefit by continuing to connect and interact with these people. So not only will you learn, you’ll develop valuable connections too.
Follow @twebinars and receive news and updates before, during and after Radian6’s twebinar. We’ll be listening to your comments, answering your questions and engaging in your conversations.
You will need computer speakers to hear the event audio. You will also need rich media files to view the presentation. Please check whether you have the players installed on your computer by going here
Radian6 provides a social media monitoring platform for PR and advertising professionals. Our flexible dashboard enables monitoring of all forms of social media with results appearing in real-time as discovered. Read why companies are choosing Radian6 as their social media monitoring solution:
Most Comprehensive Data Coverage
Monitors all blogs, forums, online mainstream news, top rich media sites and micromedia - Twitter. Broadest video coverage in the industry.
We look forward to your participation on August 19th for the third in a series of three video interview programs, where we will explore the business impact of social media and how you can take advantage of this for your business in the coming months.
Radian6 would like to thank the Society for New Communications Research for allowing Twebinar interviews to take place at their annual New Communications Forum.
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new media and communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society.
The New Communications Forum is the premier conference that brings together thought leaders and decision makers from around the globe to discuss the impact of social media and new communications on media, marketing, journalism, PR and advertising, business, culture and society.
Featuring
Interviews with over 30 leaders in social media including:
President of Expansion
Plus, a boutique Internet marketing and PR
strategy agency with a
focus on social media. A regular
speaker and author of several ebooks
on online marketing.
CEO and founder of Social Media Group, one of the world's largest and best-known agencies helping business navigate the world of Web 2.0. Speaks frequently on the subject to media and business groups.
Principal at Uttez, a tool used to share experiences anytime using all the capabilities of a cell phone by posting voice, video, picture, and text mashups anywhere on the internet.
Founder and Executive Director of the Society of New Communications Research. Co-Founder and producer of New Communications Forum and editor of New Communications Review.
President and Chief Executive Officer at Magnify.net, a platform powering user-generated video channels for web publishers, media companies, and video bloggers. Director of several of feature documentaries.
Author of INFECTED, a major hardcover thriller from Crown Publishing. He landed his book deal by giving away multiple novels as free, serialized podcasts that generated a large online following.
Chief Executive Officer at Thornley Fallis, a full-service communications and public relations agency. Founder of Third Tuesday Social Media Meetup in Canada, frequent speaker on social media issues.
